Are you tired of sifting through fashion brands, trying to determine which ones are truly conscious? We get it. At Otrium, we aim to make it straightforward to shop conscious brands. Our goal is to provide transparency by showcasing brands' efforts toward improving their impact, and empowering you to make informed decisions. Here's the deal: we don't believe in perfection. There’s always room for improvement. However, we want to support brands that are doing better and show you what conscious fashion entails. That's why we've teamed up with Good On You, industry rating specialists who provide objective, third-party ratings. With their expertise, we can provide verified conscious ratings on our platform, making it easier for you to shop brands that best align with your values. You'll find ratings of 3 (It's a start), 4 (Good), or 5 (Great) from Good On You. We want to encourage brands to keep improving while empowering you to support the ones that are making a difference. What will you find?

Otrium, the leading digital outlet transforming how consumers buy end-of-season fashion, debuts on Fast Company’s prestigious 2023 undefined after a year of explosive growth. Each year, the American magazine’s editors search the world for the perfect blend of the next generation of trailblazers and decade-defining disruptors. We’re solidifying our rising star status – joining the ranks of disruptors like Airbnb, Ralph Lauren, Apple & more.Otrium is changing how fashion is created and sold, challenging industry norms around overconsumption and overproduction. The outlet with a mission wants a future where every item of clothing produced is worn. Otrium empowers over 300 brands to responsibly sell excess inventory, connecting them to a community of five million consumers – and counting. Otrium has seen revenue jump of 1000% year over year and members grow at a speed of 500%. “The conversation around what to do with excess inventory in fashion has never been more timely or critical,” says Zuraihah Scott Washington, President and Chief Operating Officer. “Otrium is eliminating unsold inventory and changing the way fashion is created and sold. Through our mission to transform the end-of-season segment through technology, we’re flipping the traditional fashion industry model that relies heavily on seasonality, trend, physical retail, or stock buyers. With every item we sell, we divert textile waste away from countries like Ghana and Chile which often end up burned or in landfills.” Otrium’s free, members-only platform allows consumers to unlock exclusive access to high-quality brands like Belstaff, Mara Hoffman, APL, All Saints and Everlane for a fraction of the price – while educating consumers on the positive impact of their choices. “Our platform elevates the off-price experience for discerning brands and consumers alike,” says Washington. “Consumers want thoughtful solutions and options amidst increasing economic and climate uncertainty.” “57 percent of our community tell us they prioritize buying off-season instead of new off the rack,” elaborates Washington. “Otrium is enabling new consumer shopping experiences by offering what we like to call ‘second chance’  vs. second hand inventory seen in resale models.”  No item is left behind. Otrium ultimately connects its brand partners with preferred stock buyers and local charities for the small amount of pieces that can’t be sold through its consumer platform, optimizing a partner’s recovery value.“The ocean of possibility is blue – and we know Otrium is driving the change,” says Milan Daniels, co-founder, speaking from New York City. “While off-price fashion sales are still predominantly taking place offline, the market represents a $200 billion opportunity. By 2030, we expect our playground  to be worth as much as $480 billion  – and no new clothing in landfills.”In 2022 alone, Otrium matched over 5 million garments with new owners.

As of March 2023, 53% of Otrium’s team is women – including half of our executive leadership. Our team is a vibrant mix of perspectives, passion, and diversity – spanning multiple continents and cultures. We're celebrating two themes that aim to empower women globally: The official 2023 International Women's Day goal to #EmbraceEquity and the United Nations' #DigitALL campaign that aims to foster innovation and technology for gender equality. Both themes highlight the need for inclusive and transformative technology and digital education – topics at the heart of Otrium. We aim not only to create a future where all clothing is worn, but also a future where equality is at the forefront and all people have access to the resources they need. Ultimately, we want a future where these statistics are no longer true:• Only 63 per cent of women are using the Internet in 2022 compared to 69 per cent of men (ITU, Nov22) • By 2050, 75% of jobs will be related to STEM areas. Yet today, women hold just 22% of positions in artificial intelligence, to name just one. (WEF Report) • A study of 51 countries revealed 38 per cent of women had personally experienced online violence. (2022 Gender Snapshot Report) We’re thrilled to spotlight some of the women making a difference at Otrium through technology, fashion, and beyond. A big THNAK YOU 👏🏻 to all 100+ women behind Otirum.