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The Otrium Story And why we want all clothing to be worn
When we started Otrium, we didn’t just want to create a company, we wanted to start a movement. We wanted every item of clothing produced to be worn. Before Otrium we’d never given much thought to unsold inventory in the fashion industry, why would we? Even now, with a drive towards greater sustainability, it’s still an uncomfortable topic in fashion circles because around 1 in 10 items made are never sold. We think that’s such a waste – of all the creative energy, the hard work and the investment that goes into producing great fashion. Max and I started to ask ourselves what happens to unsold inventory. We were already on an entrepreneurial path, building ecomms tools, web apps, with a side hustle - a cool (though we say it ourselves!) sweater brand. Although the brand was doing well, we were stuck with unsold inventory. We realised if we had this problem, we weren’t the only ones. For our little business, this was a cash issue, never mind the waste.
News
Can Luxury Fashion Ever Regain Its Luster?
The industry is trying to reach customers amid a severe global recession that has brought
NEW YORK TIMES
News
Otrium awarded fastest growing technology company by Deloitte Fast 50
Otrium, the online outlet marketplace for end-of-season fashion is the fastest growing technology company in the Netherlands.
News
B2B Oware
How Otrium’s tech-enabled insights set it apart and are helping over 200 fashion brands which have their outlet stores on the Otrium app sell their unsold inventory.
News
The Off-Price War Heats Up
From stalwarts like T.J. Maxx and Nordstrom Rack to venture-backed newcomers and online luxury resellers, a multitude of discount
BUSINESS OF FASION
News
Meet The Dutch Entrepreneurs Who Just Raised $26 Million To Sell End-Of-Season Clothes
In 2013, Netherlands-natives and recent grads
FORBES
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